Consumer Information

Consumer Information has been created to help your retailers and restaurants find sources of sustainable seafood so that you can purchase it.


The Monterey Bay Aquarium Seafood Watch Program

The Monterey Bay Aquarium’s Seafood watch Program is designed to conduct intensive research on aquatic species and help consumers navigate the issues of sustainable seafood. They provide downloadable seafood guides that let you know just what to eat and what to avoid as well as an iPhone application that brings the same information to your iPhone. The Seafood watch also works with partner restaurants to help them source more sustainable products.

The Marine Stewardship Council

The Marine Stewardship Council (MSC) is the world's leading certification and ecolabelling program for sustainable seafood. The MSC works tirelessly to bring new fisheries into certification and to make sure that the seafood supply chain can ensure the MSC products are authentic. You can learn about their program at the MSC website including where to buy MSC certified seafood products.

Blue Ocean Institute

Blue Ocean Institute (BOI) was created by MacArthur Prize-winning scientist/author Dr. Carl Safina and Mercédès Lee to bring about awareness of the oceans and to encourage people to bond with them. Visit BOI's website to find seafood guides, a sushi specific guide, mercury information and information aboutFishPhone, a service that allows you to text message to find out if a seafood product is sustainable.



FishWise works with grocery retailers to help them understand seafood sustainability. FishWise helps the retailers with many different programs such as setting up a labeling program for seafood sustainability, sourcing better products, training staff to answer questions and they are on-call to assist each retailer with questions regarding their seafood. You can learn more about the FishWise program at their website as well as where you can find a store that is “FishWise.”

New England Aquarium

The New England Aquarium’s sustainable seafood initiative works with all sectors to bring change to the seafood industry and the products that consumers have to choose from. They have a great page on their website called, “Be an Ocean-Friendly Seafood Shopper.” You will find a list of ocean friendly choices, recipes and an “Ocean Friendly Seafood Shopper Guide.”

Vancouver Aquarium’s Ocean Wise Program

Vancouver Aquarium’s Ocean Wise Program works directly with restaurants and markets, ensuring that they have the most current scientific information regarding seafood and helps them make ocean-friendly buying decisions. You will see an Ocean Wise logo on the menus of partnering restaurants next to sustainable choices. You can visit their website to find Ocean Wise restaurants and learn more about the program.

Sea Choice

Sea Choice is a coalition of leading Canadian conservation organizations working together to raise public awareness of the threats to oceans and the solutions that sustainable fisheries offer. On their website you can find a list of seafood species ranked for sustainability, recipes and information about the organizations in the coalition.


Shedd aquarium’s Rite Bite program works with caterers, culinary schools, food service providers, restaurants and retailers to assist with sustainable seafood issues. Their partners make pledges to serve more sustainable options for their customers. Visit their website to learn about their partners and other ways that Shedd is working toward ocean conservation.